Digital Marketing
Level 2 Certificate
Master search engine optimisation, social media marketing, digital analytics, content creation, and email strategy. Gain an official nationally recognised NCFE Level 2 qualification — 100% online distance learning, fully funded for eligible UK adults.
Programme Pathway
NCFE Regulated Qualification
Principles of Digital Marketing
Understand modern marketing channels, audience segmentation, and campaign planning.
Social Media & Content Strategy
Master content creation, SEO fundamentals, and digital campaign analytics.
100% Free* for eligible UK adults (19+). Funded by the UK Government Adult Skills Fund.
Study at home anytime on PC, Laptop or Tablet with digital courseware
Nationally recognized Level 2 certificate issued upon completion
1-on-1 guidance, live online workshops and tailored assessment feedback
Assessed purely on coursework assignments with unlimited resubmissions
Detailed Qualification Breakdown
Explore unit breakdowns, learning outcomes, and career progression routes derived directly from the official NCFE Level 2 Digital Marketing specification.
Certificate in Digital Marketing
Gain comprehensive knowledge of social media marketing, SEO, content creation, email campaigns, digital analytics, and customer relationship management.
Career Progression & Next Steps
Adults seeking entry-level marketing roles, social media assistant positions, content creation roles, or business owners wanting to market their own business.
- Digital Marketing Assistant / Social Media Coordinator
- Content Executive / Email Marketing Assistant
- SEO & Analytics Junior / E-commerce Assistant
- Progression to Level 3 Digital Marketing or Apprenticeships
Qualification Unit Breakdown
Complete all mandatory modules to earn your official NCFE Level 2 Certificate.
Principles of Digital Marketing & Channel Strategy
Understand the core concepts of digital marketing, target audience personas, buyer journeys, legal compliance, and multi-channel marketing campaigns.
Social Media Marketing & Community Management
Explore major social media platforms (LinkedIn, Instagram, Facebook, TikTok), social content scheduling, paid vs organic strategies, and brand voice.
Search Engine Optimisation (SEO) & Web Content
Learn keyword research, on-page SEO, technical search basics, blog writing, web copywriting, and improving user experience for search engines.
Digital Analytics, Email Strategy & Campaign ROI
Master key metrics (CTR, Conversion Rate, CPA), Google Analytics concepts, automated email workflows, and reporting campaign ROI to stakeholders.
Key Learning Outcomes
- Build multi-channel social media and content campaigns
- Optimise website content to improve Google rankings
- Design engaging email sequences and newsletters
- Track analytics, calculate campaign ROI and present insights
How You'll Learn — Live & Self-Study
This is a blended learning programme. Each day pairs live, online face-to-face teaching with structured self-study — the flexibility of learning from home with the structure of a guided timetable.
Live Online Sessions
Interactive tutor-led workshops
Join your tutor and classmates online for interactive face-to-face teaching, group discussions on digital marketing campaigns, and guided practical tasks.
Sessions run either 9:30am – 11:30am or 12:30pm – 2:30pm. You'll select your preferred slot upon enrolment.
- Real-time virtual classroom with experienced digital marketing tutors
- Interactive Q&A, campaign case study discussions, and peer collaboration
- Practical workshops on SEO tools, social media planning, email design & analytics
Guided Self-Study
Flexible digital portfolio coursework
Apply each live session's learning through structured independent coursework, set marketing tasks, and portfolio assignment preparation between your live sessions.
- Set tasks linked directly to each live session topic
- Build your official NCFE Level 2 portfolio at your own pace from home
- Personalized 1-on-1 tutor feedback on draft coursework submissions
- 24/7 digital platform access to learning materials, templates & marketing tools
Full Attendance & Commitment Required
Students are expected to attend all live sessions. The self-study builds directly on each live session's teaching, so consistent attendance is essential to keep pace and achieve your Level 2 qualification successfully in 3 weeks.
Why this course
A clear step into a digital career
Digital marketing roles are among the fastest-growing in the UK. This Level 2 course gives you the foundations employers look for — without needing any previous experience.
Recognised qualification
An NCFE Level 2 certificate that demonstrates real, transferable digital skills.
Blended & flexible
Combine live tutor sessions with self-study, with a fast-track route that fits around work and life.
Funding available
Eligible learners may access funding support — ask our team for details.
Career-ready outcomes
Step into junior marketing, social media or content roles with confidence.
5 Simple Stages of Registration
From submitting your initial application to receiving your official NCFE certificate — transparent, fully supported, and hassle-free.
Online Eligibility & Application
Submit your contact details and answer simple eligibility questions (UK residency 3+ yrs, age 19+). Instant confirmation via email.
IAG Phone Call (Advice & Guidance)
A brief chat with our admissions team to talk through your goals, confirm course suitability, and answer any questions.
Online Skills Check
Complete a short online check from home on PC/tablet to verify appropriate placement and identify any learning support needs.
Enrolment & Personal Tutor Allocation
Complete formal enrolment, receive login links for live meetings, and get paired with your dedicated digital marketing assessor.
Course Study & NCFE Certification
Complete coursework units with ongoing 1-on-1 feedback. Receive your official paper NCFE Level 2 Certificate mailed to your home.
Frequently Asked Questions
Everything you need to know about eligibility, funding, study commitments, and NCFE accreditation.
Enrolment
Request your course info pack
Tell us a little about you and our team will send your full course guide, pricing and funding options — usually within one working day.
- Full course syllabus & module breakdown
- Pricing and available funding support
- Tutor support and study schedule